Rilakkuma Licensing Program

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What is Rilakkuma?

“Rilakkuma” means “Bear in relaxed mood”. At all times and everywhere it goes it is continuously lazy and relaxed.
Rilakkuma is totally stress-free and also doing things on its own pace. Rilakkuma is someone impossible to be hated by others.
You will be dragged into Rilakkuma’s world and become lazy and relaxed while watching everything Rilakkuma does.

Rilakkuma Program has grown to partner with more than 500 licensees, 100,000 kinds of products, and reached to more than equivalent to US$10 Billion at retail throughout the Asia since 2003. We are seeking more opportunities to develop Rilakkuma Licensing Program in different territories and Rilakkuma Brand has been recognized through various events and store promotions. Our mission is to pass on Rilakkuma spirit and spread it out to the world. Come on board!

What is Sumikkogurashi?

Sumikkogurashi

“Sumikkogurashi” are the characters living a quiet and solitary life in the corner.
They might be able to settle down when they’re in the corners but they don’t like being in the center of the room.
When they’re taken to the center of the room, they always rush back to the corner.

Shirokuma

Shirokuma

Shirokuma is a shy bear who migrated south to avoid the cold.
Shirokuma feels most calm while drinking hot tea in a corner.

Penguin?

Penguin?

Am I even a penguin? Penguin has no confidence.
In the past, there might have been a plate on Penguin’s head...

Tonkatsu

Tonkatsu

The end of a tonkatsu.
Made of 1% meat, 99% fat.
Left behind for being too oily...

Neko

Neko

Shy and timid, Neko usually hides in the corner.
Neko worries about its body shape.

Tokage

Tokage

Is actually the last of the dinosaurs.
It pretends to be a lizard to avoid being caught.
Slowly warming up to Nisetsumuri.

bifurai no Shippo

Ebifurai no Shippo

Too hard to eat and left unfinished.
Ebifurai no Shippo and Tonkatsu are friends who understand each other very well.

Tapioca

Tapioca

They are the leftovers in the cup as only milk tea was drunk up earlier.
I’m fed up with this”(Tapioca’s muttering)

Rilakkuma in The World

here is information about Rilakkuma licensing merchandise and promotion in the world.
By license agreement, you can use "Rilakkuma" for your products.
Rilakkuma
Singapore
August 2020~
Kumoya Cafe
Rilakkuma
Indonesia
December 2020
Darlie Promotion
Rilakkuma
Hong Kong
November 2020
Christmas Promotion at MOKO shopping mall
Rilakkuma
Taiwan
July 2020
Kura Sushi Promotion
Rilakkuma
Taiwan
November 2020
7-ELEVEN Promotion

Sumikkogurashi
in The World

here is information about Sumikkogurashi licensing merchandise and promotion in the world.
By license agreement, you can use "Sumikkogurashi" for your products.
Rilakkuma
Hong Kong
September 2020
Genki Sushi Promotion
Rilakkuma
Taiwan
September 2020
Mister Donut Promotion
Rilakkuma
Hong Kong
Spring 2020
arome Bakery Room
Rilakkuma
Hong Kong
December 2020
Christmas Promotion at tmt plaza shopping mall

Licensed products

Contact

 

Company

Company Name Ingram Co., Ltd.
Establishment August 1992
Address NK bldg 8F, 2-8-12, Iwamoto-cho, Chiyoda-ku, Tokyo, 101-0032, Japan
Phone +81-(0)3-5823-0033
URL https://www.ingram.co.jp/english/
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